Legal Updates

Australia Cracks Down on Influencers Promoting Online Gambling

Australia is targeting influencer gambling ads to protect young audiences and promote responsible gambling in 2025.

5/15/2025

Australia Cracks Down on Influencers Promoting Online Gambling

Introduction

Australia is intensifying efforts to regulate influencer-driven gambling promotions, driven by concerns over their impact on young audiences. This move aims to protect vulnerable groups and promote responsible gambling.

Regulatory Actions

A 2024 study by Deakin University found that influencer ads normalize gambling among teens, prompting regulators to act. While a blanket ad ban is under discussion, the focus is on limiting influencer promotions, with potential fines mirroring New Zealand’s $10,000 penalties. These measures aim to reduce gambling’s appeal to minors.

Impact on Players

Australian players may see fewer aggressive promotions, fostering a safer gambling environment. However, the industry faces challenges adapting to stricter advertising rules, potentially affecting bonus visibility.

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Conclusion

Australia’s regulatory push reflects a commitment to safer gambling. Players can expect a cleaner online space, with more responsible promotions. Visit our site for the latest Australian gambling updates.